Case Study by Sayan Choudhury
How We Achieved 400+ Admissions with Strategic Marketing
A Proven Growth Blueprint for Universities: Combining Smart Performance Marketing with a High-Converting Automated Funnel.
See The Full ImpactThe Challenges Most Universities Are Facing Today
These exact problems were limiting Techno India Group before we stepped in.
Tons of Leads — But Mostly Junk
High percentage of unresponsive numbers, DNP (Did Not Pick) calls, and unqualified inquiries.
High Ad Spend, Low Conversions
Wasted budget on broad, unfocused campaigns without proper funnel segmentation.
Slow Manual Follow-ups
Competitors convert students during the 12-24 hour delay of manual processes.
Poor Nurturing
Leads forget the university if they don’t receive timely, personalized nudges and follow-ups.
No Campaign Intelligence
Lack of clarity on which ads bring quality leads and which ones are money-wasters.
Our Performance Marketing Strategy: Full-Funnel Setup
A structured 3-layer funnel built to attract, educate, and convert students systematically.
1. TOF — Top of Funnel
Awareness Campaigns
Targeted broad audiences to generate high-volume reach. Ad formats included short videos and campus highlights.
- Goal: Large pool of potential students.
2. MOF — Middle of Funnel
Consideration & Engagement
Retargeted students who clicked or viewed videos. Used program-specific ads and lead magnet campaigns.
- Goal: Qualify interested students.
3. BOF — Bottom of Funnel
Conversion Campaigns
Focused on high-intent audiences (website visitors, lead form openers, CRM custom audiences) to drive applications.
- Goal: Drive applications and admissions.
ROI-Focused Budget Optimization
Reduced spend on junk-generating ads, increased budgets on proven segments, and allocated more to BOF. Outcome: Higher lead quality + lower CPL + higher admissions.
The Automation System: Fixing Nurturing, DNPs & Drop-Offs
Performance marketing brought the leads — but converting them required a full nurturing engine. We implemented an integrated system:
-
ExtraaEdge CRM (Lead Scoring)
Instant capture, lead scoring to filter junk, and instant assignment of hot leads to counselors.
-
SendGrid (Email Nurturing)
Multi-step sequences covering application reminders, program highlights, and fee deadlines.
-
Twilio + WhatsApp API (Instant Contact)
First-contact messages (SMS/WhatsApp) within 2 seconds. Personalized touchpoints for document updates.
Fixing the DNP Problem
Before Automation
Counselors wasted hours. Hot leads were getting cold quickly.
After Automation
Counselors focused on high-intent leads. Nurturing continued automatically 24/7.
The Final Impact: 400+ Admissions
A scalable conversion engine delivered significant, measurable results for Techno India Group.
Confirmed Admissions
Through marketing + funnel automation.
Instant Lead Response
From 12–24 hours to instantaneous.
Application Completion
Due to consistent, personalized nurturing.
Improved Contact Rate
Thanks to automated WhatsApp + SMS.
If Your University Wants 400+ Admissions Next Season...
We don't just run ads. We build predictable, scalable admissions engines.